About Target Response
Company: Target Response
Registered Office: 90 Brixton Hill, London SW2 1QN
Trading Location: Galleys Wood, Honeypot Lane, Edenbridge, Kent TN8 6QH
Telephone: +44 (0) 1732 866122
Web Address: www.target-response.co.uk
VAT Reg. No: 424904557
ICO Reg. No: Z5843106 (registered on 9th November 2001)
Founded: May 1985
Target Response subscribes to the TPS, CTPS and MPS.
Personal Data Policy
Target Response is committed to the protection of the rights and freedoms of data subjects whose personal data are contained within the supplied direct marketing products. Target Response shall always comply with the requirements of the laws concerning data protection and personal data protection.
Responsibility to Data Subjects
Target Response shall be open and honest about how personal data will be used and that personal data will only be used to market products and services which are considered relevant to the data subject in a professional capacity.
Business Contact Information
We may hold business contact information about you if you are a decision maker in an organisation in the UK. We provide this information to organisations who wish to promote their products or services using direct marketing to decision makers in UK organisations. Your information can only be used where the product or service being promoted could be relevant to you in your professional capacity.
The legal basis for processing your data is 'legitimate interest', because Target Response benefits commercially from licensing direct marketing data.
We do not use your personal data for any automated decision making or profiling.
Your rights concerning your personal data are:
You can ask to see the personal data we hold about you and we will show you free of charge.
We collect your personal data by telephoning your organisation. We seek to understand how you wish to receive professionally relevant direct marketing by asking you. If we are unable to speak to you personally we will take this information from a colleague who considers they have the authority to provide this information. We will update your details and preferences and will remind you of your rights.
Where Target Response has provided another company with a licence to use your data for marketing, the company using your data is required to delete it when the license is no longer valid.
If you don’t feel we are being fair with you, please tell us as we would like to correct this.
If you prefer you may tell the UK regulator, Information Commissioners Office (www.ico.org.uk).
In compliance with the legislation concerning personal information, your business information was obtained and/or checked when a member of the Target Response staff conducted a telephone research interview with you or a member of staff at your organisation. As part of this process your personal details have been checked and we have attempted to understand your role and your preferences about how you wish your data to be controlled. Where we have been unable to speak directly to you a colleague of yours empowered to tell us your preferences did so and we have recorded them.
We will keep the data for as long as we believe that it is accurate & up to date and that it reflects your preferences. In order to do this, we will normally re-contact you on a frequency that is less than every 12 months. This may be much sooner if we believe that your data has changed.
Before we license your data to a company to use for marketing we will advise the licensee to use your data in a way that respects your preferences. Target Response also ensures that the product or service they wish to market is professionally relevant to you. This might be because of the type, size or location of the organisation that you work in or because you are the right person for certain sets of decisions based on factors like your role, seniority and responsibilities.
The aim is to facilitate marketing that is relevant and helpful to you in your professional role.
Information Security Policy
Target Response shall make reasonable efforts to ensure information is only disclosed to people with a valid reason to have access to it.
Data subjects’ reasonable expectations
During the research process Target Response explains to the data subject or an empowered colleague that the intended use is to provide the data to other organisations for them to send ‘professionally relevant’ direct marketing communications. Target Response also asked for the contact preferences of the data subject meaning the methods by which the communications could be delivered, specifically post, telephone or email. Target Response has tried to the best of its ability to make the data subject aware of the potential usage of the data.
Collecting Personal Data