‘Controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
‘Purchaser’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, to whom Target Response agrees to provide goods and/or services for a consideration.
‘Data record’ means a single entry of the proprietary information of Target Response or its suppliers typically, but not always, including inter alia information about one organisation and one decision maker within the organisation.
‘Direct marketing’ list means multiple data records aggregated into one or more than one list of data records typically, but not always taking the form of a spreadsheet, data table or other structured data file.
‘Licencee’ means the natural or legal person, public authority, agency or other body for whose benefit Target Response is authorising the use of a direct marketing list. For the purposes of this agreement, Licencee excludes from its meaning any third-party, including any holding company, group company or subsidiary. The Licencee is accountable for the usage of any direct marketing list provided under this agreement.
‘Processor’ means a natural or legal person, public authority, agency or other body which processes data on behalf of the controller.
‘Processing’ means any operation or set of operations which is performed on the direct marketing list, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
‘Active Usage’ Licence means a Licence to use the proprietary information of Target Response that has commenced, has not expired, has not been exhausted, has not been cancelled and for which payment has been received by Target Response.
‘GDPR’ means the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council.
‘EU’ means the European Union.
‘Territory that provides an adequate level of protection under GDPR’ means a territory that is listed in the Official Journal of the European Union as providing an adequate level of protection for personal data.
‘Professionally relevant direct marketing’ means direct marketing that is relevant to the data subject in their professional capacity.
‘Agreement’ means this agreement between Target Response and the Licencee for a Licence to use a direct marketing list on terms specified in this document.
This agreement is governed by and shall be construed in accordance with the laws of England.
The parties submit all their disputes arising out of or in connection with this agreement to the exclusive jurisdiction of the courts of England.
This agreement constitutes the entire agreement between the parties and supersedes and extinguishes all previous drafts, agreements, arrangements and understandings between them, whether written or oral, relating to this subject matter.
Each party acknowledges that in entering into this agreement it does not rely on, and shall have no remedies in respect of, any representation or warranty (whether made innocently or negligently) that is not set out in this agreement.
No party shall have any claim for innocent or negligent misrepresentation based upon any statement in this agreement.
Each provision, requirement or exclusion contained in this agreement shall be severable and shall subsist notwithstanding the inapplicability or unenforceability of any other terms contained herein.
Changes to this agreement shall be valid and effective only if made in writing and signed by both parties.
All intellectual property rights pertaining to the direct marketing list including without limitation copyright shall remain the sole property of Target Response.
The Licencee is granted a non-transferable Licence to use the direct marketing list for direct marketing purposes only.
The direct marketing list shall not be used whether in whole or in part to create, develop or augment any list, service or product. It shall not be offered whether for a consideration or otherwise to any other party including inter alia, internet or intranet based services or any other service or directory or information resource providing any benefit whatsoever to any other party.
The direct marketing list may be disclosed by the Licencee only to a processor contractually bound to use the direct marketing list only for direct marketing purposes, only for the benefit of the Licencee.
The direct marketing list shall not be reproduced, duplicated, shared, transferred or otherwise disclosed, or be used to benefit a third party including without limitation, any business, company or entity associated or affiliated with the Licencee, unless agreed in writing in advance by Target Response.
Where a prospect initially identified through the direct marketing list becomes a customer, through making a purchase, the Licencee shall be entitled to create a version of the data record and will have beneficial ownership, intellectual property rights and copyright of the created customer record. This does not affect the intellectual property and other rights Target Response has over the data record in the direct marketing list.
LIMITATION OF LIABILITY
Target Response shall not be liable for any claim arising from inappropriate or unauthorised use of the direct marketing list , including without limitation electronic communications, spamming, contraventions of data protection or privacy regulations.
The information included in the direct marketing list is on the date of supply accurate to the best of the ability of Target Response. Notwithstanding any terms of this agreement.
Target Response shall not be liable for any claim arising out of the performance, non-performance, delay in delivery of, or defect in the direct marketing list, nor for any special, indirect, economic or consequential loss or damage however so arising or however so caused (including loss of profit or revenue) whether from negligence, or otherwise in connection with the supply, functionality or use of the direct marketing list or any breach of this agreement.
Any liability of Target Response in respect of this agreement shall be limited to the value of the invoice or invoices raised by Target Response against the Licencee in respect to this agreement.
The direct marketing list shall only be used in compliance with all legislation, including inter alia data protection, privacy, direct marketing, consumer protection, distance selling and advertising standards.
The direct marketing list supplied by Target Response shall only be processed while an active usage Licence for the direct marketing list issued by Target Response exists.
The controller shall only process the direct marketing list or cause the direct marketing list to be processed by a third-party processor when that processing is governed by a written contract.
The controller shall only process the direct marketing list or cause the direct marketing list to be processed by a third-party processor when that processor and processing is located within the EU or in a territory that provides an adequate level of protection under GDPR.
The controller shall ensure the direct marketing list is processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
Target Response shall not be liable and shall not be held responsible for any costs as a result of changes in the volume of data records available. Estimates provided in any quotation provided by Target Response are not binding upon Target Response.
Target Response will make its best efforts to achieve the estimates.
Where the purchaser and the Licencee are not one and the same entity, by signing this agreement the purchaser warrants that the Licencee has read, understood and agrees to be bound by the terms of this agreement.
The purchaser shall not process the direct marketing list except to transmit the direct marketing list to the Licencee or a processor nominated by the Licencee and shall expunge the direct marketing list immediately after successful onward transmission.
The Licencee shall prior to receiving a Licence to use the direct marketing list inform Target Response of the intended products and services that the direct marketing list will be used to promote. Target Response shall grant a Licence based upon the expressed usage being a professionally relevant direct marketing message for the data subject to receive. Any change to the products and services to be promoted must be approved in writing, by Target Response, in advance of using the direct marketing list for new products or services.
All data derived from data records included in the direct marketing list including inter alia duplicates, copies, and other versions of the direct marketing list shall be appropriately marked so the source of the data is identifiable, and shall have an expiry date for usage of the data record.
Where data elements of a data record are combined with data elements from other sources to form a composite record, the Licencee shall ensure each data element can be identified and removed or changed as required.
Target Response shall not be in any way responsible for data records or data elements or the usage of data elements or data records where the data elements or data records are sourced in whole in part from other sources.
Unauthorised usage includes inter alia disclosure, transfer, resale, reuse, continued usage beyond the end of the active usage Licence, data capture or copying and modification in part or on whole.
Where unauthorised usage is detected and confirmed upon investigation, the Licencee shall be liable for a sum of ten times the original value of all invoices relating to this agreement.
The value is payable immediately. Additionally, the Licencee shall certify they have expunged all versions of the direct marketing list and all data derived from the direct marketing list, including versions held by processors.
Where the direct marketing list has been resold Target Response additionally reserve the right to seek legal redress and recoup costs and damages including legal costs, damages and punitive damages.
Exercise of the above clauses by Target Response shall be without prejudice to other rights Target Response may have and remedies it may seek.
Target Response reserves the right to inform the Information Commissioner’s Office of unauthorised usage as a data breach notification.
Target Response offer a ‘like for like’ replacement on all Post Office marked gone-away data records, telephone verified gone-away data records and confirmed undeliverable email address data records. This guarantee shall only apply for up to thirty calendar days after the direct marketing list was supplied by Target Response to the Licencee.
The guarantee shall be satisfied by replacing each faulty data record with another valid, within target data record that does not already form part of the direct marketing list. Where there are insufficient valid, within target data records that do not already form part of the direct marketing list, Target Response will provide another valid data record that matches the target data as closely as possible.
Target Response shall not be liable for direct or indirect loss, consequential loss or loss of profits suffered by the user of email addresses supplied by Target Response for any reason whatsoever including inter alia non-connection or inaccurate data.
The Target Response order confirmation to the customer whether verbally or by email forms part of this agreement.
Payment must be received by Target Response within the terms agreed which will appear on the invoice agreed in advance by Target Response and the Licencee.
Once the data has been downloaded by the purchaser or Licencee this constitutes a binding agreement. Any query relating to an invoice must be made within seven calendar days of receipt of the invoice.
Invoices not settled within the agreed terms will be subject to interest at the rate of 2% above the Bank of England Base Rate on a daily basis or 5% whichever is greater. In addition, where invoices are not settled within the agreed terms administrative and legal fees will be added to the outstanding amount where credit control and enforcement activities are undertaken.
END OF ACTIVE USAGE LICENCE TERM
Upon expiry of the active usage Licence the Licencee shall certify they have expunged all versions of the direct marketing list and all data derived from the direct marketing list, including versions held by processors.
The direct marketing list will be available to download from a secure website shortly after order confirmation.
Other delivery arrangements may be agreed between Target Response and the Licencee in writing in advance.
The order can be cancelled by the Licencee by notifying Target Response prior to the direct marketing list being downloaded.
Downloading of the data shall be demonstrated by Target Response by reference to server logs.
The Licencee shall be entitled to use the direct marketing list for as long as an active usage Licence exists.
Target Response reserves the right to cancel any Licence immediately without notice if payment of the related invoice is overdue by more than one calendar month.
The controller shall ensure the direct marketing list is accurate and kept up to date by synchronising the direct marketing list under their control with updates of the direct marketing list as provided from time to time by Target Response.